In the world today, most things are gendered—from shampoo to body wash; skincare products to makeup; and even pieces of fabric that we put over our bodies. Anything that diverts from the “norm of a gender,” right away, has to speak on our identity… but it doesn’t have to. Our goal is to create clothing regardless of gender. Let men wear cropped tops and skirts. Let women wear vests and baggy clothes. Fashion is about your individuality and self-expression—not necessarily your gender.
A word from our founder:
I’ve always liked fashion, and for the longest time, I’ve conformed to the society’s standard of what a “man should wear.” I remember when I first wore “women’s clothes” out—it was actually as my drag persona XTRA. I felt super confident and wanted to try it out as Stan. I still remember the first time I wore a cropped top as myself—it was a yellow long sleeve cropped top that one of my best friends gave me. At the time, it was the only cropped top I owned, and I wore the f*ck out of it. One day, I just had to go off, so I got myself a sewing machine, cut all the t-shirts I owned, and hemmed it—they were basically the only thing I wore back in the summer of 2019. I named this store “byXTRA” because ultimately, it was XTRA that allowed me to get out of my comfort zone. I’m starting with a line of cropped tops because they have a special place in XTRA’s heart ❤️